Beauty Review: The ghd Way

ghd was all over NY Fashion Week Spring 2009 and styled for many of the season's hottest shows including Proenza Schouler and Monique Lhuillier. Known for the sought-after ghd stylers, ghd styling products are equally as instrumental in attaining perfect ghd hair. With advanced heat-activated protection properties, ghd thermodynamics™ formulas let you expand your creativity with fantastic results, while ensuring hair stays in great condition.

Polishing Serum For Normal-to-Fine-Hair ($25 USD): A shine-enhancing, conditioning, heat styling serum with UVA protection. I have dry, frizzy hair but this serum still smoothed out my frizzies and fly-aways. My hair also felt ultra silky and glossy. It doesn't weigh down my hair or get too oily the next day.
ghd Precision Wax Textured Finish ($26 USD): A texturizing and glossing wax that's ideal for all hair types, especially short hair. Contains elastifiers to allow flexible styling and enhanced shine. Also contains sunflower seed extract for UVA protection to prevent colour-fade and to promote long-lasting shine and condition. I don't have short hair anymore and my layers have pretty much grown out (time for a hair cut!). I passed this onto my husband and he's pretty impressed. A little goes a long way though - he made the mistake of grabbing more than a dime size and it felt a little sticky and heavy in his hair. With the appropriate amount it was great and said his hair stayed in place all day.

Have you tried ghd styling products? Love it? Hate it?

ghd’s revolutionary styling irons and thermal protecting hair beauty range are available at great salons across the globe and in Sephora, as well as online at www.ghdhair.com and
www.sephora.com.

Beauty Trends NY Spring 2009: Proenza Schouler and Monique Lhuillier

Proenza Schouler Spring 2009 Hair Report: Industrial Meets Deco
Hair Lead: Didier Malige for ghd
ghd Lead: Omar Lopez
The Look: Jack and Lazaro rocked the runway by merging a military feel with late 70s and early 80s inspired shapes and lines, to create a collection that was equal parts tough, confident and feminine.
The ghd Way: To compliment the juxtaposed runway looks, Didier Malige for ghd led the Directive Team to create a deeply parted, eye-sweeping finger wave, artfully pulled back to one side and cascading down one shoulder.Using the ghd IV mini styler, a modern “finger wave” was created by sectioning off hair, and starting at the crown gently rocking the iron back and forth all the way to the ends. Then, ghd sea spray was worked through the model’s hair to soften the wave and add light hold. Next, the hair wasset with clips around the face to help accentuate the waves. Finally, the clips were removed, and the hair was swept back to one side and secured
using bobby pins, while the front fell loosely over one eye a la 1970s Jerry Hall. The look was finished with ghd ultimate hairspray.



Monique Lhuillier Spring 2009 Hair Report: Luxurious Tropical Island Chic
Hair Lead: Eugene Souleiman for ghd
The Look: Dry, crisp fabrics, straw braiding techniques, basket patterns and wave prints evoke thoughts of tropical vacations entrenched in relaxation, glamour and luxury.
The ghd Way: Since this girl is all about heading from the beach to cocktails at sunset, an easy, relaxed chignon was the perfect compliment to the summer-inspired collection. First, the ghd IV styler was used to straighten the hair. Then, ghd sea spray was applied around the roots and blown out with a diffuser to create a texture-laden base. Next, the model’s hair was finger brushed away from the face, gathered into a pony and half-twisted up. Then, the hair was
twisted back around and secured into place, leaving the ends loose. To create a wind-swept look, Eugene and the Directive Team applied ghd sea spray to their hands and lightly roughed up the sides and front of the hair with their palms. Finally, a fine mist of ghd ultimate hairspray was applied to ensure that the look stayed put… The result? Summer-inspired perfection!

ghd’s revolutionary styling irons and thermal protecting hair beauty range are available at great salons across the globe and in Sephora, as well as online at www.ghdhair.com and www.sephora.com.

Beauty Trends NY Spring 2009: Alexander Herchcovitch and Miss Sixty

Alexander Herchcovitch Spring 2009 Hair Report: Structured Femininity
Hair Lead: Omar Lopez for ghd
The Look: Inspired by political turmoil in countries across the world, Herchcovitch
featured structured military-like designs with ethnic details and voluminous
accents.
The ghd Way: Feminine, bohemian-inspired braids infused with structure and elegance
complimented the military-inspired runway looks. First, the directive team sprayed ghd sea spray to prep models hair, infusing texture and hold. Then, the hair was straightened using the ghd IV styler to make it smooth, sleek, and braid-ready. Next, starting at the left crown, the
hair was sectioned off and braided into a S-shape along the back of the head. Along the way, ghd obedience cream was added in “to control the ends and keep the hair slick and pliable,” explains Lopez. Next, hair was tied off at the nape using a Sephora elastic band, and then any loose sections were pulled into a low braid and then incorporated back into the S-shaped braid using bobby pins. The result? Edgy Elegance that perfectly complimented the runway looks.



Miss Sixty Spring 2009 Hair Report: Urban Superheroines
Hair Lead: Leonardo Manetti for ghd
The Look: Beautiful, charming and glamorously feminine, a modern homage to the passionate freethinking ideals and values of the 1970’s—liberation, freedom and self-confidence.
The ghd Way: Modern, edgy, urban-rocker chic with lots of attitude. First, the directive team sprayed ghd miracle mist to prep the hair to look healthy and shiny. Next, ghd maximise mousse was applied to the roots for the ultimate in volume and the hair was blown out straigtht. To rough up tresses and help hold volume, ghd ultimate hair spray was lightly misted over the entire head. Then, unexpected “dents” were created to infuse movement and texture by taking a small section of hair, making a loop and then pressing the ghd IV styler on the loop. The look was finished with ghd reflection spray for the all-out shine, and a final mist of ultimate hair spray
kept the look runway-ready. The result? An unpredictable edge that channeled all things modern, urban and glamorous.

ghds’ revolutionary styling irons and thermal protecting hair beauty range are available at great salons across the globe and in Sephora, as well as online at www.ghdhairusa.com and www.sephora.com.